This ad by Diamond Ogilvy, Seoul for GoodNites diapers aims for a parody of David Beckham’s now iconic Emporio Armani Underwear 2009 ad, but fails miserably. The idea is to show that their diapers are really fashionable underpants for kids, but the execution leaves me with a feeling that the ad is wrong. Maybe it would have worked if it had a ‘funny’ rather than a seriously sexy vibe. The photography is by Youngsik Lee and Yunhee Choi. I say WTF!?, what do you think?
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